Sissel Tolaas (NO)

Sissel Tolaas - like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like it like it not like

“You like tomato, I like tomahto… let’s call the whole thing off.”
George og Ira Gershwin 1937)

Each day we breathe about 23040 times and move around 438 cubic feet of air. It takes us about five seconds to breathe - two seconds to inhale and three seconds to exhale and, in that time, molecules of odor flood through our systems. We can identify up to 10.000 smells… but how do we communicate all this information? Mostly in just two ways: “it smells good”, or “it smells bad”.

Have you ever noticed that your scent preferences are not always the same as others’, or that you have strongly disagreed with someone else’s scent opinion? Why is this so? Does a rose necessarily have a good smell and skunk a bad one? Are we born with a template of what smells we will like and what scents we won’t, or do our smell preferences develop and change? And why do we not all share the same preferences?

THANKS TO
Supported and Sponsored by:
IFF, International Flavors & Fragrances Inc. New York.

BIOGRAPHY

Sissel Tolaas was born in 1961 and grew up in both Iceland and Norway.

She originally studied mathematics, chemical science, linguistics and languages, and visual art at Oslo University; Warsaw University; Moscow University; St Petersburg University; Oxford University, Princeton University. She speaks and writes in nine languages and has received a variety of international scholarships, honours and prizes. Tolaas has concentrated her work on the topic of SMELL / SMELL & LANGUAGE - COMMUNICATON since 1990, within different sciences, fields of art and disciplines. Work has involved numerous companies and institutions i.e. Cartier; Louis Vuitton: E. Lauder ;BBC Imagineering, London; Sony Computer Science Lab; BMG SONY; Swissotel Worldwide; Mercedes Future Lab; Rockefeller Foundation; Liverpool University; Oslo University; Moscow University; Bangalore High tech Park; Oxford University; MIT Boston; Harvard University; The Boston Consulting Group; BayersSchering Inc.; San Francisco Neurosciences Institute, SF ; Humboldt University Berlin.

Sissel Tolaas has exhibited in major international contexts, such as Biennials, museums and other professional institutions. Active participation in international colloquiums, conferences and networks. Advisor/consultant to: BBC Imagineering, London; Sony Computer Science Lab, Paris; IFF Inc. New York; MARS, ZH Suisse; IntelligentFastFood Inc., Salzburg/Vienna; Statoil New Energy Program, Norway; Charité Humboldt University Hospital, Berlin; Max Planck Institute, Berlin.

She established the research lab IFF re_searchLab Berlin for smell & communication in Berlin in January 2004, which is supported by IFF (International Flavors & Fragrances Inc., New York).

Research on INVISIBLE COMMUNICATION & RHETORIC at Harvard Business School( Faculty & Research) since October 2006.

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